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# Oracle Discloses $3.4 Million New Mexico Lobbying Campaign
- URL: https://www.theamericanquorum.com/state-news-new-mexico-2026-09-17-b/
- Published: 2026-09-17T18:46:41.000Z
- Updated: 2026-09-17T18:46:41.000Z
- Description: Oracle disclosed $3.4 million in Project Jupiter advertising and consulting after New Mexico’s ethics commission concluded that the campaign sought to influence the state’s pending air-permit review.
- Author: News Desk
- Tags: State News, New Mexico

Oracle America disclosed spending more than $3.4 million on advertising and consulting intended to influence New Mexico’s review of the Project Jupiter data center’s air permit, after the State Ethics Commission concluded that the campaign fell under state lobbying-disclosure law.

The company’s newly filed [advertising-campaign report](https://www.sec.nm.gov/wp-content/uploads/2026/09/Oracle-Advertising-Campaign-Report.pdf?ref=theamericanquorum.com) lists $3,418,541.85 in payments to Brabender Cox between January 1 and April 30\. The expenses cover media production and placement, polling, grassroots outreach, digital work and consulting. Oracle identified the issue as an effort to support an air-quality construction permit for a proposed natural-gas fuel-cell microgrid serving Project Jupiter in Doña Ana County.

The disclosure matters because it puts a dollar figure and named vendor behind a statewide persuasion effort tied to a consequential regulatory decision. [Source New Mexico reported](https://sourcenm.com/2026/09/16/new-mexico-state-ethics-commission-says-oracles-3-4m-project-jupiter-ads-sought-to-sway-permitting/?ref=theamericanquorum.com) that the ethics commission called it likely the largest lobbying advertising campaign ever disclosed in the state. The commission said Oracle agreed to file voluntarily before further legal action; the filing itself does not establish that the advertising or the underlying project violated environmental law.

New Mexico’s [Lobbyist Regulation Act](https://www.sos.nm.gov/legislation-and-lobbying/legal-resources/lobbyist-regulation-act/?ref=theamericanquorum.com) requires an organization that spends more than $2,500 in a calendar year on an advertising campaign for lobbying purposes to register and report. The threshold is modest compared with Oracle’s disclosed spending, but the legal question turned on whether messages aimed at the public were also designed to influence officials deciding a permit.

The ethics commission pointed to a website urging visitors to send supportive form letters to the New Mexico Environment Department, paid canvassing for favorable comments and sponsored social-media content. Oracle’s report says the campaign sought approval of the proposed fuel-cell system, giving regulators and the public a clearer record of who financed that advocacy.

The permit itself remains unresolved. The Environment Department’s [public-notice page](https://www.env.nm.gov/public-notices/?ref=theamericanquorum.com) says the proceeding for Yucca Growth Infrastructure and Bloom Energy’s air-quality construction permit application has been stayed by the New Mexico Supreme Court, with further notice to come. That means the disclosure does not move the permit toward approval or denial; it adds transparency while the regulatory process is paused.

For New Mexicans, the immediate practical result is a fuller paper trail rather than a change in construction authority. The Secretary of State filing identifies the spender, consultant, total cost and policy objective. The Environment Department will still have to evaluate the permit under air-quality standards if the stay is lifted, and any resumed hearing will determine the evidentiary record on emissions and permit conditions.

The episode also sets a visible benchmark for future corporate campaigns around permits and other executive-branch decisions. Organizations crossing the statutory threshold may face disclosure duties even when their communications are addressed broadly to voters or residents rather than directly to lawmakers. That makes the filing relevant beyond Project Jupiter as New Mexico reviews other large industrial proposals.