> ## Content Index > Fetch the complete content index at: https://www.theamericanquorum.com/llms.txt > Use this file to discover other available public pages before exploring further. # IHG and Accor Post Hotel Gains as Room Rates Rise - URL: https://www.theamericanquorum.com/ihg-and-accor-post-hotel-gains-as-room-rates-rise/ - Published: 2026-10-23T05:22:09.000Z - Updated: 2026-10-23T05:22:09.000Z - Description: IHG and Accor reported stronger quarterly hotel revenue as room rates and group travel supported growth. Nearly flat occupancy at Accor and continued regional weakness show why the gains do not describe every traveler or destination. - Author: News Desk - Tags: Travel Revenue per available room rose 5.3% at IHG and 4.9% at Accor in the third quarter, the hotel groups reported October 22, as higher prices and resilient travel demand supported a stronger lodging market. The results from [IHG](https://www.ihgplc.com/en/news-and-media/news-releases/2026/third-quarter-trading-update-to-30-september-2026?ref=theamericanquorum.com) and [Accor](https://group.accor.com/files/blockchained%5Fpr%5Faccor%5Fq3%5F2026.pdf?ref=theamericanquorum.com) point to continued spending on accommodation, although neither company’s global average describes every destination or traveler. The distinction is consequential for people planning trips. Stronger hotel revenue can reflect more occupied rooms, higher nightly rates or a shift toward expensive properties. Those mechanisms produce different conditions for guests: a market can generate more revenue without becoming substantially busier, and a healthy global hotel business can coexist with weak demand in particular countries. ## Higher rates are doing much of the work Accor’s figures illustrate how price and volume can diverge. Its average daily room rate increased 4.7% to €117, while occupancy rose just 0.1 percentage point to 70.6%, according to [earnings-call reporting](https://www.businesstravelnews.com/Intelligence/accor-q3-revpar-rises-as-middle-east-impact-eases?ref=theamericanquorum.com) by Business Travel News. Almost all its room-revenue improvement therefore came from rates rather than a significant increase in the proportion of rooms filled. Revenue per available room, usually shortened to RevPAR, combines occupancy with average daily rate. It is useful for comparing hotel trading performance, but it is neither a count of travelers nor a measure of their total trip spending. It also does not deduct the operating expenses that determine a property owner’s profit. A higher figure can signal pricing strength without establishing that every hotel has improved its financial position. IHG showed more contribution from additional occupancy. Its global average daily rate rose 3.9%, while occupancy increased 0.9 percentage point. The company reports those comparisons on a comparable-hotel basis and at constant exchange rates, limiting distortions from currency movements and changes in the properties included. ## American travelers support the gains IHG’s U.S. RevPAR increased 6.9%, ahead of its worldwide result. Group travel was another strong component: globally, comparable-hotel room revenue from groups rose 10%, versus 5% for leisure and 4% for business. Those are revenue comparisons, so they should not be interpreted as equivalent increases in guest numbers. [Reuters reported](https://www.reuters.com/business/holiday-inn-owner-ihg-posts-rise-quarterly-room-revenue-strong-us-demand-2026-10-22/?ref=theamericanquorum.com) that IHG’s result exceeded a company-compiled forecast of 4.4% growth. Chief Executive Elie Maalouf pointed to affluent Americans traveling domestically and abroad. He also said many U.S. customers drive to the company’s hotels, giving those trips some insulation from high airfares. That is management’s explanation of its customer mix, rather than evidence that transportation costs have ceased to constrain travel. The earnings releases describe the July-to-September quarter. They show how hotels traded over the summer, rather than providing a direct reading of reservations made after October’s latest developments. Forward-booking comments offer more current indications, but remain company assessments. ## Luxury and events create different markets Accor’s luxury and lifestyle division recorded 8.3% RevPAR growth, substantially faster than the 3.2% increase in its premium, midscale and economy division. The company’s quarterly revenue reached €1.503 billion, up 7.7% at constant currency. Its release identifies both stronger luxury activity and favorable event calendars as contributors. In France, management described September support from concerts, a papal visit and trade shows. [Independent reporting](https://www.reuters.com/business/accor-lifts-outlook-middle-east-rebounds-2026-10-22/?ref=theamericanquorum.com) by Reuters also recorded some last-minute cancellations associated with unrest, but no meaningful overall booking impact at the time of the call. That assessment does not establish how subsequent events will affect demand. For travelers, these results highlight the limits of a nationwide or worldwide average. A business meeting, concert or convention can concentrate demand on particular dates even when occupancy elsewhere is less elevated. The evidence supports a market shaped by location, calendar and hotel category, rather than a uniform increase in the cost or popularity of every stay. ## Regional weakness persists beneath the averages IHG reported a 3.3% RevPAR decline in Greater China, attributing the weakness partly to adverse weather and holiday timing. Its Middle East result was broadly flat after a sharp second-quarter decline, while Gulf Cooperation Council markets remained weaker. These company results demonstrate that global growth has not eliminated regional setbacks. Accor likewise reported an uneven Middle East recovery. Business Travel News recorded management’s assessment that growth in Saudi Arabia, Egypt and Turkey accompanied continued weakness in the United Arab Emirates, where RevPAR remained about 20% below a year earlier. Improvement from one quarter to the next can therefore coexist with a substantial annual shortfall. ## Revenue growth leaves costs unresolved A separate [HVS analysis](https://www.hospitalitynet.org/report/4135017/hvs-us-market-pulse-october-2026?ref=theamericanquorum.com) provides a useful caution about interpreting the U.S. recovery. The hotel consultancy expects occupied room nights in 2026 to surpass 2019, while occupancy remains roughly two percentage points lower after allowing for additional supply. That is a forecast, not a completed annual result. HVS also identifies inflation and staffing as operating challenges. Together, the reports establish stronger revenue conditions, but not universal gains in hotel profitability or guest affordability. The next test is whether higher rates and group demand continue through the final quarter, and whether destinations still recovering can narrow their gaps without renewed disruption.